Designing to a Global Brand Standard
Crystal Arc developed custom crystal awards for Adidas’ internal excellence and performance recognition programmes, including the Adidas DC Excellence Awards 2025. The design approach focused on clean vertical proportions and restrained geometry, allowing the form to feel confident and modern without unnecessary complexity.
The clear crystal body was intentionally kept minimal to highlight transparency and achievement, while the darker base and metallic accent introduced contrast, grounding the piece and reinforcing its sense of stability and importance. This balance ensured the awards carried presence on stage and authority when displayed, without competing with the Adidas brand itself.
The Piece in Focus
The award was designed to feel clear and confident at first glance. The vertical form establishes stature, while the interplay between crystal clarity and the solid base reinforces both achievement and stability. Branding and typography were integrated precisely, ensuring consistency across multiple award categories while maintaining legibility and restraint.
The result is a piece that feels distinctly Adidas, focused, disciplined, and purposeful, without relying on overt or decorative gestures.
Materials and Craft
Optical crystal was selected for its clarity, weight, and ability to interact cleanly with light, ensuring the awards photographed well and maintained presence during presentation. Edges were polished for sharpness and consistency, while engraving was carefully calibrated to remain legible without overpowering the overall form.
Each award was designed to feel substantial when handled, reinforcing its role as a meaningful recognition object rather than a generic corporate award.
In-House Production and Quality Control
The project was designed and produced fully in-house at Crystal Arc, including crystal processing, finishing, engraving, and quality control. This end-to-end approach ensured consistency across multiple pieces and categories, delivering a cohesive set of awards aligned with Adidas’ global standards.
Consistency Across a Global Programme
The final set of awards reflects Adidas’ performance-driven culture while demonstrating Crystal Arc’s ability to deliver precision-led recognition pieces for international brands, clear in intent, disciplined in execution, and built to endure.
